The cessation of menstrual cycles, officially recognised one year after the final period, brings noticeable changes to both skin and hair. During this phase of declining hormone levels, women may experience increased facial hair, reduced scalp hair, and skin that becomes thin, loose, and dry - amongst a slew of other sometimes confronting changes.
This period can be particularly challenging for many women. After years of managing their menstrual cycles and their accompanying hormonal fluctuations, a new set of challenges emerges. Not only marking the transition into a different chapter of life, but a whole host of new unknown symptoms that affect everyday life.
Historically, many brands have steered clear of the term 'Menopause' in their marketing, likely fearing it could deter potential customers. However, in recent years, there has been a notable increase in brands creating products specifically for menopausal women and actively targeting this consumer group through advertising.
Fortunately, there is now greater awareness surrounding the difficulties women face during this significant life transition - both in terms of the products on the shelf and awareness in the media. 13 million women in the UK are navigating the complex journey of peri-menopause or menopause. We are looking at a demographic that encompasses a third of the nation's female populace - a magnitude too mighty to be muted. Notable figures like Davina McCall, Jenny Éclair, and Nicola Sturgeon have championed the cause, sparking a surge in societal awareness around menopause.
Yet, as this awareness amplifies, so does the necessity for nuanced understanding. An understanding that emboldens brands, businesses, and society at large to cater more effectively to this often overlooked demographic, whilst simultaneously circumventing the blunders of misconception. Ignorance isn't bliss, it's a missed opportunity!
What happens during Menopause?
On average, women experience 6 symptoms during the menopause, rising to 9.5 symptoms for those who have the most unbearable or severe symptoms. These can include:
- Drier and more sensitive skin
- Thinner and more prone to damage and bruising
- More wrinkles
- Longer healing time
- Acne
- Facial Hair
- Menopausal flushing
- Fungal overgrowth
- Keratoderma climacteric (skin thickening on hands and feet)
What are some natural ingredients to combat the effects of Menopause?
Snow Mushrooms
Brimming with a 98% natural harvest, this vegan-friendly, cruelty-free elixir harnesses the power of Fermented Mushroom Extract. A timeless solution for a generation seeking sustainability and authenticity, it’s bursting with anti-irritants and antioxidants that provide the skin with soothing care.
This potent ingredient not only counteracts the telltale signs of cellular ageing during periods of oxidative stress but also supercharges the output of the veritable fountain-of-youth gene, Sirtuin 1. A nod to Mother Nature's ingenuity, this extract is a testament to the seamless symbiosis of science and nature.
Sea Buckthorn
A golden treasure extracted from the sea buckthorn berry, this radiant oil finds its way into the arsenal of numerous skincare brands. Whether you're slathering it on your skin, massaging it into your hair, or swallowing it in capsule form, this age-old Asian and European remedy has found a home in modern wellness routines.
Sea buckthorn oil is a true treasure trove. Packed with a potent mix of fatty acids like the trendsetting gamma linolenic (omega-6) and the elusive palmitoleic acid (omega-7), it's a modern day elixir for menopausal health. It's not just a one-trick pony though, this oil is a vibrant cocktail of vitamins C, A and E, bringing the glow from within. The real game changer though is it’s antioxidants, loaded with flavonoids and polyphenols.
A 2021 study unveiled an underappreciated list of the benefits of sea buckthorn oil including antibacterial, antifungal, and anti-inflammatory properties. The contemporary validation of this ancient wisdom, in a world where modernity often overshadows tradition, serves as a timeless testament to the enduring efficacy of natural remedies.
OTHER NATURAL INGREDIENTS
- Black Cohosh
- Red Clover
- Ginseng
- Seaweed
- Vitamin C
- Sea Buckthorn
- Sandalwood
- Calendula
- Wild Yam
The market has seen the emergence of products such as balms, hydrating creams, moisturising oils, serums, and lotions. In addition, a variety of both new and traditional ingredients are being utilised to provide benefits specifically designed for menopausal skin. Key call outs include:
- Plumping
- Firming
- Super Hydrating
- Brightening
- Pro-ageing
What to know more?
At Amirose London, we work with some of the world’s biggest brand owners and contract manufacturing household brands. We also manufacture own label product for some of the UK’s biggest retailers. We have collaborated with numerous clients to enhance their existing product lines and launch new offerings.
With the menopause market continually evolving, we are full service manufacturers that play an active role in bringing your creative ideas to fruition.
Join other high performing brands by adding menopausal products to your range. Get in touch