In recent years, the beauty industry has witnessed a marked shift towards sustainability, particularly in the realm of refillable packaging.
According to NielsenIQ's "2023 Sustainable Beauty" report, there is a growing demand for compostable and plastic-free products, which is significantly driving revenue growth. Consumers are increasingly seeking out refillable packaging options, reflecting a broader trend towards environmental consciousness.
The report reveals that a staggering 62% of consumers now place greater importance on sustainability than they did just two years ago. Among these eco-conscious individuals, 61% believe that sustainability should actively contribute to a healthier planet. Furthermore, 57% and 54% assert that it should help preserve natural resources and reduce pollution, respectively. This shift in consumer mindset signifies a growing awareness of the impact of our choices on the environment.
This trend is also fascinating to observe on social media. The popular hashtag #UnderConsumptionCore captures the shifting consumer mindset regarding consumption, as many people struggle with environmental anxiety stemming from climate change and increasing living costs. As a result, consumers are reevaluating their purchasing behaviours and looking for strategies to protect both the planet and their wallets.
As a result, there is now an increasing number of consumers opting to refill their personal care and laundry products. This simple yet effective hack not only saves money but also significantly reduces waste. It's heartening to witness this shift towards refillable options, as it aligns beautifully with the sustainability goals many brands and consumers now prioritise.
The popular hashtag #UnderConsumptionCore captures the shifting consumer mindset regarding consumption, as many people struggle with environmental anxiety stemming from climate change and increasing living costs.
A growing number of brands in the hair, body, and home care sectors offering refill pouches alongside their traditional product lines. So, what are the benefits of refillable packaging? By opting for refills instead of manufacturing new plastic bottles, jars or containers, brands can significantly reduce material waste and resource consumption.
Types of Refillable Packaging to Consider
1. Refillable Inner Cups: Ideal for jars with filling capacities of both 30 ml and 50 ml, these Inner Cups can be seamlessly integrated with jars of 50 ml and 75 ml. They offer versatility in refillable packaging for skincare products and can be customised with alternative materials, such as post-consumer recycled (PCR) content, in a variety of colours.
3. Pouch Bags: Flexible and resource-efficient, pouch bags are an excellent choice for eco-conscious brands looking to minimise their environmental footprint.
As the beauty industry continues to evolve towards sustainable practices, now is the time for brands to embrace refillable packaging and contribute to a greener future. Amirose London is dedicated to collaborating on tailored projects, ensuring that you receive unique refillable packaging solutions that meet your specific needs. Get in touch.